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Latvia launches Georgian wine advertising campaign

Latvia launches Georgian wine advertising campaign

Taste the best Georgian wines," – this is the slogan used by the Georgian National Wine Agency as it has launched an advertising campaign for Georgian wines in Latvia.

The campaign included the degustation of Georgian wines in Riga, the capital city of Latvia.

Promotions are underway under the contract with the National Wine Agency by the TRIBE INTERNATIONAL company.

"The Baltic States represent a priority market for Georgian wines' export. Under the data of five 0f 2020, 621,000 bottles were exported from Georgia to Latvia, and exports grew by 7%,'' the National Wine Agency of Georgia says.

As the Wine Agency reports, digital-format marketing events are especially crucial amidst the novel coronavirus pandemic.

''With the government's support, the Georgian wine is being popularized in strategic markets via new online platforms and digital marketing," Georgia's National Wine Agency reports.

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