SMS advertising restricted

SMS advertising restricted

According to the amendments to be proposed to the Law of Georgia on Personal Data Protection, SMS advertising, i.e., sending text messages aiming at advertising different products to the citizens without their consent will be restricted.

The draft law, which has already been submitted with the Parliament, has been formulated by the State Inspector's Service. The amendments envisage data processing for direct marketing purposes, with this also including SMS messages, which may be sent to the recipient only if they give a consent.

An authorized individual is obliged to stop data processing for marketing purposes within the reasonable time after receiving the corresponding request by the data subject but not later than three working days.

Imposition of fees for the purposes of getting a consent from the data subject is inadmissible. As for the sanctions, for natural persons, fines have been reduced from 3,000 to 2,000 GEL. 

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