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Business built on favorite phrases

Business built on favorite phrases

“Moqarguli” (“Embroidered”) entered the Georgian market in November 2016. The business is built on the customers’ favorite phrases and sayings.

Nino Asatiani, one of the founders of the business told Report.ge that the company gives an opportunity to its customers to present their ideas to others or to themselves. Nino Asatiani and her friend Mari Nozadze dreamed and put into practice the idea of simplifying individual orders from their customers.

The businesswomen called their business a Georgian name on purpose. “Moqarguli” generated from the main activity of the company which produces embroidered goods.

At present the company employs only two persons providing embroidering, packaging and delivery services. The main products of the companies vary from embroidered bed sheets to embroidered handkerchiefs, in other words – anything that can be embroidered. The products’ price starts from 25 GEL. The company works in 24/7 working mode.

The company plans to open a sewing workshop in 2020. 

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