American scientists have created the whitest dye in the world. It reflects almost all the light of the sun's rays.
Experts say traditional white paint reflects about 90% of sunlight. The new substance, created in the US, can "return" up to 98% of sunlight.
Enhancing effect is caused by using barium sulfate. This substance was added in large quantities to the composition of the new dye.
The new paint formula has already been patented. In addition, it made it to the Guinness Book of Records.
Experts believe that it will be possible to cool the rooms with new paint in the future, which is why it will be an analog of air conditioning.