Ashok Amritraj’s Hyde Park Entertainment Group and Endeavor Content are teaming for a big feature take of famed global-selling toy, the Rubik’s Cube.
Hyde Park is also partnering with Glassman Media (The Wall), an Endeavor Content Company, to create a game show based on the global brand.
The combination puzzle was invented by Hungarian sculptor and professor of architecture, Erno Rubik, in 1974. The puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980. To date, the Rubik’s Cube has sold over 450M cubes worldwide. Since 2018, amateur and professional speedcubers from all over the world have faced each other battling for the chance to prove their skills in the Rubik’s Cube World Championship Finals at Boston.
The Rubik’s Feature Film will be produced by Amritraj and Executive Produced by Priya Amritraj and Addison Mehr for Hyde Park. The Game Show will be Executive Produced by Amritraj and Andrew Glassman of Glassman Media.
